Why it matters
Social media management for event organisers
A show's social channels are quiet for ten months and frantic for two. That is why they underperform. Organisers who post all year, with exhibitor spotlights, speaker announcements, sector news and community replies, arrive at the campaign window with an audience that is already warm.
We manage the show's channels between editions and through the peak, so the paid campaign lands on an active community rather than a dormant page.
What is included
Content calendar
A twelve-month plan tied to the sales cycle: exhibitor announcements, speaker reveals, early bird windows, sector news and post-show content.
Exhibitor and sponsor content
Spotlights, stand previews and product features that give exhibitors a reason to share and give sponsors deliverables.
Community management
Replies, DMs and comments answered inside working hours in the show's voice, with escalation to your team for anything commercial.
Platform-native formats
Reels, carousels, LinkedIn documents and short video cut from G6 Image Africa footage.
Monthly reporting
Follower growth, reach within the target sector, engagement, and the traffic and registrations social produced.
What it moves
Outcomes we are measured on
- A warm audience before the paid campaign starts
- Exhibitor and sponsor deliverables met
- Lower paid cost per registration because organic does part of the work
- A brand that looks alive between editions
Best fit
Events this suits
When it runs
Across the show cycle
- Nine months to one month out
Pre-show
- Doors open
Show days
- The two weeks after
Post-show
- The other ten months
Between editions
Markets
Social media management in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt
The same service, run differently in each market because the audience, the platforms and the costs are different. Each country has its own page.
Social media management in Nigeria
Meta and LinkedIn for B2B, with TikTok and X for consumer events. LinkedIn is where Nigerian exhibitors and sponsors are reached.
Event marketing in NigeriaSocial media management in Kenya
Facebook, LinkedIn and X are unusually strong for B2B in Kenya. TikTok and Instagram for festivals and consumer shows.
Event marketing in KenyaSocial media management in Ghana
Facebook, Instagram and TikTok dominate. LinkedIn works for mining, energy and finance audiences.
Event marketing in GhanaSocial media management in South Africa
LinkedIn is the primary B2B channel. Meta for consumer shows, and YouTube for awareness and post-show video.
Event marketing in South AfricaSocial media management in Rwanda
Instagram and X for the local and diaspora audience, with strong visual content of the city itself.
Event marketing in RwandaSocial media management in Egypt
Facebook remains the dominant platform for both B2B and consumer audiences, with LinkedIn for international buyers and Instagram for consumer shows.
Event marketing in Egypt
Questions
Questions about social media management for events
Short answers. Ask us anything else on a call.
How many posts a week?
It depends on the platform and how far out the show is. Typically three to five a week between editions and daily in the final month, with show days handled by the onsite team.
Do you manage the exhibitor's social too?
We can produce exhibitor toolkits and co-marketing content, and creator or paid packages can be sold to exhibitors as digital sponsorship.
Can you take over channels mid-cycle?
Yes. We audit the channels, agree a voice guide with you, and take over posting within two weeks.
Related
Services that usually run alongside
Start here
Send us the show.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com