Seorill / Services
Event marketing services for organisers across Africa
Twelve services, one plan, one report. Paid media, search, social, creators, out-of-home, onsite content, tracking and the products that turn your audience into revenue. Every service is available in all six markets.
Services
Pick the services your show needs
Paid search
Google and Microsoft search campaigns built around what your buyers are already typing: show names, sector terms, venue names and 'exhibition in Lagos' style queries. Bid strategy is tuned to cost per registration and cost per exhibitor lead, not clicks.
Read about paid search
Paid social
Meta, LinkedIn, TikTok, X and YouTube campaigns with separate funnels for visitors, exhibitors, sponsors and delegates. Creative is cut per audience and refreshed weekly during the final push.
Read about paid social
Programmatic and display
Awareness and retargeting on premium local and pan-African publishers. Used where search volume is thin, which is most B2B categories on the continent.
Read about programmatic and display
Social media management
Year-round channel management for the show brand: content calendar, community replies, exhibitor spotlights, speaker announcements and countdown content.
Read about social media management
Onsite social and live content
A floor team on show days producing reels, stand tours, speaker clips and live updates, published the same hour. Day one content is amplified with paid budget to lift day two and day three attendance.
Read about onsite social and live contentCreator and influencer campaigns
Sector-relevant creators and trade voices booked through our sister brand Diglancers, briefed to drive registrations and exhibitor enquiries rather than vanity reach.
Read about creator and influencer campaigns
Out-of-home and billboards
Static and digital billboards, airport, mall and roadside placements booked around the venue and along commuter routes, with QR codes and geo-retargeting so the spend can be tracked.
Read about out-of-home and billboards
Search optimisation and content
Show website SEO, structured data, sector content and AI search visibility so the event ranks for its own category all year, not just the month before doors open.
Read about search optimisation and content
Tracking and attribution
GA4, Meta Conversions API, server-side tagging, HubSpot and Salesforce integration, and registration platform tracking. Every registration is attributed to the channel that produced it.
Read about tracking and attribution
Email, CRM and WhatsApp
Nurture sequences for past visitors, exhibitor prospecting flows, and WhatsApp broadcast lists, which outperform email for reminders in most African markets.
Read about email, crm and whatsapp
Post-show and rebooking
Highlight films, rebooking campaigns to exhibitors while intent is high, early bird pushes for the next edition, and a benchmarked performance report.
Read about post-show and rebooking
Digital sponsorship products
We help you package your audience into sponsored content, retargeting inventory and email placements that exhibitors pay for. This turns marketing from a cost line into a revenue line.
Read about digital sponsorship products
Start here
Send us the show.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com