Why it matters
Creator and influencer campaigns for event organisers
Creators reach the audiences a show's own channels cannot, and in markets like Ghana and Nigeria creator content with a tracked link often beats cold paid social on cost per registration. The trick is choosing creators the audience trusts on the subject, not the ones with the biggest numbers.
Through our sister brand Diglancers we book from a registered network of more than 8,000 African creators, from sector professionals and trade voices for B2B shows to lifestyle and entertainment creators for festivals and consumer events.
What is included
Creator selection
Shortlists built on audience fit, sector credibility and past performance, not follower count.
Briefing and contracts
Briefs tied to a registration or enquiry goal, with tracked links and codes, usage rights and deliverables agreed in writing.
Content and whitelisting
Creator content run as ads from the creator's handle for reach beyond their followers.
Onsite creator activations
Creators on the floor on show days, coordinated with the onsite social team.
Measurement
Registrations, clicks and enquiries per creator, so the next edition books the ones that worked.
What it moves
Outcomes we are measured on
- Registrations and ticket sales from audiences you cannot reach directly
- Credibility within the sector
- Content you can reuse with rights cleared
- A creator roster that improves every edition
Best fit
Events this suits
When it runs
Across the show cycle
- Nine months to one month out
Pre-show
- Doors open
Show days
- The two weeks after
Post-show
- The other ten months
Between editions
Markets
Creator and influencer campaigns in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt
The same service, run differently in each market because the audience, the platforms and the costs are different. Each country has its own page.
Creator and influencer campaigns in Nigeria
Trade creators and sector professionals through Diglancers, especially for consumer-facing shows and product launches.
Event marketing in NigeriaCreator and influencer campaigns in Kenya
Kenyan trade and lifestyle creators through Diglancers for consumer shows and festival ticketing.
Event marketing in KenyaCreator and influencer campaigns in Ghana
Ghanaian creators and industry voices through Diglancers deliver some of the best cost per registration on the continent for consumer events.
Event marketing in GhanaCreator and influencer campaigns in South Africa
Available for shows in Johannesburg, Cape Town and Durban, run from inside the market and reported in rand or US dollars.
Event marketing in South AfricaCreator and influencer campaigns in Rwanda
Rwandan and regional creators through Diglancers for festivals, tourism events and consumer expos.
Event marketing in RwandaCreator and influencer campaigns in Egypt
Available for shows in Cairo and the New Administrative Capital, run from inside the market and reported in pounds or US dollars.
Event marketing in Egypt
Questions
Questions about creator and influencer campaigns for events
Short answers. Ask us anything else on a call.
Do creators work for B2B events?
Yes, when they are the right creators. Sector professionals, trade journalists and founders with a following in the industry perform well for B2B. Lifestyle creators do not.
How many creators does a campaign need?
Usually fewer than organisers expect. Five to fifteen well-chosen creators with tracked links outperform fifty with none.
Who owns the content?
Usage rights are agreed in the contract. Standard packages include the organiser's right to reuse content for the show and the next edition.
Related
Services that usually run alongside
Start here
Send us the show.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com