SEORILL
Crowd on an exhibition floor

Event marketing agency for Africa

Fill the floor. Prove where every registration came from.

Paid search, paid social, creators, billboards and onsite social media for trade shows, conferences and festivals in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt. Measured on registrations, exhibitor leads and ticket sales.

See what we do on the show floorRecent work
  • 6African markets with their own page and plan
  • 3group brands under one report: Seorill, Diglancers, G6 Image Africa
  • 8,000+registered African creators in the Diglancers network
  • 2016the year G6 Communications was incorporated

Working with organisers of shows in Lagos, Nairobi, Accra, Johannesburg, Kigali and Cairo

Client logoClient logoClient logoClient logoClient logoClient logo

Who we are

Built inside the markets your buyers live in.

Show audiences in Lagos, Nairobi, Accra, Johannesburg, Kigali and Cairo search differently, scroll differently and commute past different billboards. We run campaigns from inside those markets, in the channels their buyers actually use, and we report what each channel produced.

Seorill is the paid media and search brand of G6 Communication Group. Diglancers, our creator arm, brings sector-relevant creators and trade voices. G6 Image Africa, our production arm, puts the content crew on the floor. For event organisers the three work as one team on one plan and one report.

What we do
Event photoEvent photoEvent photo

The show floor

Where the work happens. Tap a zone.

A show has eight places where marketing either works or does not. This is what we do in each of them.

Hall 1Doors 09:00

Entrance

Approach roads and the entrance

Billboards on the commuter route, geo-fenced retargeting around the venue, and walk-in campaigns that lift day two and three attendance.

Plan my show

Services

Digital marketing services for event organisers

Twelve services in three jobs. Every one exists to move a number your board cares about: registrations, exhibitor bookings, sponsor leads, delegate sales or awards entries.

Get them thereAcquisition before doors open

Get them there

  • Paid searchGoogle and Microsoft search campaigns built around what your buyers are already typing: show names, sector terms, venue names and 'exhibition in Lagos' style queries. Bid strategy is tuned to cost per registration and cost per exhibitor lead, not clicks.
  • Paid socialMeta, LinkedIn, TikTok, X and YouTube campaigns with separate funnels for visitors, exhibitors, sponsors and delegates. Creative is cut per audience and refreshed weekly during the final push.
  • Programmatic and displayAwareness and retargeting on premium local and pan-African publishers. Used where search volume is thin, which is most B2B categories on the continent.
  • Out-of-home and billboardsStatic and digital billboards, airport, mall and roadside placements booked around the venue and along commuter routes, with QR codes and geo-retargeting so the spend can be tracked.
  • Creator and influencer campaignsSector-relevant creators and trade voices booked through our sister brand Diglancers, briefed to drive registrations and exhibitor enquiries rather than vanity reach.
Make the floor loudShow days

Make the floor loud

  • Onsite social and live contentA floor team on show days producing reels, stand tours, speaker clips and live updates, published the same hour. Day one content is amplified with paid budget to lift day two and day three attendance.
  • Social media managementYear-round channel management for the show brand: content calendar, community replies, exhibitor spotlights, speaker announcements and countdown content.
Prove it and repeatData and the other ten months

Prove it and repeat

  • Tracking and attributionGA4, Meta Conversions API, server-side tagging, HubSpot and Salesforce integration, and registration platform tracking. Every registration is attributed to the channel that produced it.
  • Search optimisation and contentShow website SEO, structured data, sector content and AI search visibility so the event ranks for its own category all year, not just the month before doors open.
  • Post-show and rebookingHighlight films, rebooking campaigns to exhibitors while intent is high, early bird pushes for the next edition, and a benchmarked performance report.
  • Digital sponsorship productsWe help you package your audience into sponsored content, retargeting inventory and email placements that exhibitors pay for. This turns marketing from a cost line into a revenue line.

Every service in detail

Timeline

A show is a twelve-month product with a three-day peak.

  1. Pre-showNine months to one month out

    Pre-show

    Registration funnels, exhibitor lead generation, creator seeding, out-of-home bookings, and the tracking that makes the rest measurable.

  2. Show daysDoors open

    Show days

    Live social, onsite content crew, creator activations, walk-in campaigns and same-day highlight edits.

  3. Post-showThe two weeks after

    Post-show

    Rebooking campaigns, post-show film, data enrichment and the report your board actually reads.

  4. Between editionsThe other ten months

    Between editions

    Channel management, awards campaigns, content, and digital sponsorship inventory that earns while you plan the next one.

Event types

The kinds of events we market

Most of our work is B2B exhibitions and conferences. The same team markets consumer shows, festivals and launches where the target is tickets and footfall.

  • Trade shows and exhibitions

    Trade shows and exhibitions

    Packaging, food and beverage, agriculture, energy, oil and gas, mining, construction, manufacturing, printing, healthcare, ICT and security shows.

  • Conferences and summits

    Conferences and summits

    Business, finance, fintech, technology, government, development and investment summits with paid delegate tickets.

  • Awards and galas

    Awards and galas

    Industry awards where the campaign has two jobs: entries first, then table sales.

  • Festivals and concerts

    Festivals and concerts

    Music, film, food and cultural festivals where ticket sales and sponsor visibility drive the plan.

  • Product launches and brand activations

    Product launches and brand activations

    Launch events, roadshows, pop-ups and experiential campaigns that need footfall on a specific day.

  • Sports and fan events

    Sports and fan events

    Marathons, tournaments, fan zones and watch parties with ticketing and sponsor obligations.

  • Government, association and NGO events

    Government, association and NGO events

    Public sector expos, investment forums, association congresses and donor conferences with attendance targets.

  • Virtual and hybrid events

    Virtual and hybrid events

    Webinars, online summits and hybrid editions where every registration comes through a link we can track.

Work

Recent shows and what moved

Packaging and processing exhibition

Lagos

Packaging and processing exhibition

Result headline goes here, for example: cost per registration down by a third against the previous edition.

Ask about this show
Pan-African fintech summit

Nairobi

Pan-African fintech summit

Result headline goes here, for example: delegate sales from four countries with a country-level report.

Ask about this show
Consumer festival

Accra

Consumer festival

Result headline goes here, for example: ticket sales driven by creators and out-of-home in the final month.

Ask about this show

Markets

Event marketing in six African markets

Each market has its own platform costs, audience habits and billboard hotspots. Each has its own page with venues, channels and local answers.

Lagos and AbujaNigeriaLagos and Abuja Nairobi and MombasaKenyaNairobi and Mombasa Accra and KumasiGhanaAccra and Kumasi Johannesburg, Cape Town and DurbanSouth AfricaJohannesburg, Cape Town and Durban KigaliRwandaKigali Cairo and the New Administrative CapitalEgyptCairo and the New Administrative Capital

Out-of-home

Billboards still belong in an African event plan

A well-placed board on the commuter route to the venue is still one of the cheapest ways to reach a show's audience three or four times in the final month. We book static and digital boards, airport and mall placements and transit media on the same plan as the digital campaign, so the audience that saw the board is retargeted on their phone that evening.

  • Where boards go. Venue approach roads, airport corridors, business districts and the routes exhibitors and buyers actually drive.
  • How we measure it. Unique QR codes and URLs per site, geo-fenced audiences and registration lift around each placement.
  • When to book. Prime sites near major venues sell out early. Six to eight weeks ahead for the final four-week flight.
Read about billboards and out-of-home
City skyline
Digital board, venue approach road

Doors open in 12 days.

How it works

Brief to rebooking in six steps

Tracking is built before a single naira, shilling, cedi or rand goes into media. Reporting lands every Monday morning.

Team on an exhibition floor
  1. 1

    Brief

    You tell us the show, the dates, the targets and the budget. We ask about last edition's numbers.

  2. 2

    Plan

    Within a week you get a channel plan, a forecast range and a one-page summary with scope, deliverables and price.

  3. 3

    Build

    Tracking, audiences, creative and landing pages are set up before a single naira, shilling, cedi or rand goes into media.

  4. 4

    Run

    Campaigns go live with a weekly report every Monday and a standing call with your marketing lead.

  5. 5

    Show days

    The onsite team arrives the day before build-up ends. Content and live amplification run until the last visitor leaves.

  6. 6

    Report and rebook

    Final report benchmarked against your last edition, then the rebooking campaign starts while the floor is still warm.

Testimonials

What organisers say

A short quote from a client about what changed for their show goes here. Two or three sentences is plenty.

Name
Marketing Director, Organiser

A second quote, ideally from a commercial contact, about exhibitor leads and rebooking.

Name
Show Director, Organiser

A third quote from a venue or partner about the onsite team.

Name
Venue Manager

Insights

Notes from the floor

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Questions

Questions organisers ask us

Short answers. Ask us anything else on a call.

What does an event marketing agency in Africa actually do?

It turns an organiser's targets, such as visitor registrations, exhibitor bookings, sponsor leads and ticket sales, into paid and organic campaigns across search, social, programmatic, out-of-home, creators and email, and then reports on what each channel produced.

Do you only work on trade shows?

No. Trade shows and B2B conferences are the bulk of our work, but we also market awards, festivals, concerts, launches, sports events and hybrid events across the continent.

Which countries do you cover?

We run campaigns in Nigeria, Ghana, Kenya, Rwanda, South Africa and Egypt, and we can run cross-border campaigns for pan-African shows. Each country has its own page on this site.

Should we still spend on billboards?

Usually yes, in the last four to six weeks and close to the venue. Out-of-home still carries weight in Lagos, Nairobi, Accra, Johannesburg and Kigali, and it works best when it is booked alongside the digital plan so that the same audience sees the show three times before doors open.

How do you charge?

Per edition, not per month. A fixed campaign fee tied to the scope, a management percentage on media spend above an agreed threshold, and onsite production days quoted separately. Media is billed at cost with full platform access for you.

Can you work with our existing registration platform?

Yes. We integrate with the common registration and CRM tools used by organisers, and we fix broken tracking before we spend a cent of media.

Are you part of a larger group?

Seorill is the paid media and search brand of G6 Communication Group, alongside Diglancers for creators and G6 Image Africa for video and event production. For event organisers we bring all three together under one plan.

Visitors walking through an exhibition hall

Start here

Send us the show.

Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.

Prefer email? hello@seorill.com