Published
November 22, 2023
Category
Local SEO Services
client
G6 IMAGE AFRICA
G6 360 VIDEOBOOTH SUCCESS
01. The Challenge & Solution
C Challenge:
G6 Image, a Lagos-based event photography company, launched a new service: 360 video booths. However, their website page promoting this service lacked online presence, struggling to attract potential clients and generate leads.
S Solution:
SEORILL, a Lagos SEO agency, partnered with G6 Image to implement a strategic SEO campaign. The approach focused on:
- Keyword Research: Identifying relevant keywords related to “360 video booth rental” and “Lagos event services.”
- On-page Optimization: Optimizing the 360 video booth page for targeted keywords, including title tags, meta descriptions, header tags, and content.
- Technical SEO Audit & Improvement: Addressing technical website issues to ensure proper indexing and crawling by search engines.
- Content Strategy: Creating compelling content showcasing the benefits and applications of 360 video booths for events.
- Local SEO Optimization: Optimizing the page for local searches, targeting event planners in the Lagos area.
02. Working Process
- Keyword research & competitor analysis: SEORILL identified high-volume, relevant keywords and analyzed competitors’ SEO strategies to identify opportunities for improvement.
- Content creation & optimization: Engaging content was created highlighting the unique features and advantages of G6 Image’s 360 video booths, catering to various event types and client needs.
- Technical SEO improvements: The website was audited and optimized for technical aspects like mobile-friendliness, page speed, and structured data implementation.
- Local SEO optimization: Local optimization tactics were implemented, including optimizing Google My Business profile, acquiring local citations, and using city-specific keywords in content.
- Link building: High-quality backlinks were acquired from relevant websites in the event planning and entertainment industries within Nigeria.
- Regular monitoring & reporting: SEORILL provided regular reports on website traffic, keyword rankings, and lead generation, enabling data-driven adjustments and further optimization.
03. Perfect Result
- Increased organic traffic: G6 Image’s 360 video booth page witnessed a significant increase in organic traffic, attracting potential clients searching for these services.
- Top 2 ranking for key terms: Within a defined timeframe, the page secured a second-place ranking on Google for “360 video booth rental Lagos” and other relevant keywords.
- Increased brand awareness: G6 Image established itself as a leading provider of 360 video booth services in Lagos, attracting a wider audience of potential clients.
- Revenue generation: SEO efforts directly contributed to an estimated revenue increase of 20 million Naira from 360 video booth rentals, exceeding initial expectations.
04. Perfect Result
SEO Value:
This case study demonstrates the significant value SEO can deliver for businesses in Lagos. Through a data-driven approach, G6 Image achieved:
- Improved search visibility: Ranking high for relevant keywords attracts potential clients actively searching for specific services.
- Targeted leads: Optimized content attracts qualified leads interested in 360 video booths, streamlining lead generation efforts.
- Measurable ROI: SEO offers a trackable return on investment, with website traffic and revenue growth directly tied to SEO efforts.
- Brand authority: Ranking at the top of search results builds brand trust and establishes G6 Image as a leader in the Lagos event services industry.
This case study highlights the potential of SEO to transform a business from obscurity to industry leadership. By partnering with a qualified SEO agency like SEORILL, companies like G6 Image can leverage the power of search engines to achieve significant online success and unlock significant revenue streams.