Why it matters
Email, CRM and WhatsApp for event organisers
Your past visitor database is the cheapest audience you own, and in most African markets WhatsApp reaches it better than email. The job is to turn registrations into badge scans and attendees into next year's early bird, with sequences that run on time without anyone remembering to send them.
We build and run email and WhatsApp programmes for organisers: nurture for past visitors, prospecting flows for exhibitors, reminder sequences that lift show-up rates, and the post-show rebooking push.
What is included
Database and consent
Cleaning, segmentation and consent handling so the programme is compliant in each market.
Email sequences
Announcement, early bird, speaker and exhibitor reveals, last chance and reminder emails in the show's voice.
WhatsApp broadcast and communities
Opt-in broadcast lists and communities for reminders, floor plans, session alerts and show-day updates.
Exhibitor prospecting flows
Sequences for lapsed exhibitors and new prospects, feeding warm replies to the sales team.
Show-up optimisation
Reminder timing and messaging tested to lift the share of registrations that actually attend.
What it moves
Outcomes we are measured on
- Higher show-up rates from registrations
- Rebookings from past exhibitors
- A database that grows and stays clean
- Lower paid spend because owned channels do more
Best fit
Events this suits
When it runs
Across the show cycle
- Nine months to one month out
Pre-show
- Doors open
Show days
- The two weeks after
Post-show
- The other ten months
Between editions
Markets
Email, CRM and WhatsApp in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt
The same service, run differently in each market because the audience, the platforms and the costs are different. Each country has its own page.
Email, CRM and WhatsApp in Nigeria
Reminder and community campaigns on WhatsApp outperform email for attendance confirmation in Nigeria. We build and run the lists.
Event marketing in NigeriaEmail, CRM and WhatsApp in Kenya
SMS and WhatsApp reminders convert registrations into attendance. We build them into every Kenyan plan.
Event marketing in KenyaEmail, CRM and WhatsApp in Ghana
Available for shows in Accra and Kumasi, run from inside the market and reported in cedis or US dollars.
Event marketing in GhanaEmail, CRM and WhatsApp in South Africa
Mature databases and CRM adoption mean nurture and retargeting programmes do more of the work than in other markets.
Event marketing in South AfricaEmail, CRM and WhatsApp in Rwanda
Available for shows in Kigali, run from inside the market and reported in francs or US dollars.
Event marketing in RwandaEmail, CRM and WhatsApp in Egypt
Available for shows in Cairo and the New Administrative Capital, run from inside the market and reported in pounds or US dollars.
Event marketing in Egypt
Questions
Questions about email, crm and whatsapp for events
Short answers. Ask us anything else on a call.
Does WhatsApp really beat email for events?
For reminders and show-day updates in Nigeria, Kenya and Ghana, yes, by a wide margin. Email still carries the longer content and the exhibitor prospecting.
Can you work inside our existing email platform?
Yes. We work in the platforms organisers already use and connect them to the registration system and CRM.
How do you handle consent?
Opt-in for WhatsApp and email is built into registration, and lists are segmented by consent status and market.
Related
Services that usually run alongside
Start here
Send us the show.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com