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Programmatic and display

Seorill / Services / Programmatic and display

Programmatic and display advertising for events across Africa

Awareness and retargeting on premium local and pan-African publishers. Used where search volume is thin, which is most B2B categories on the continent.

Get a proposalAvailable in six markets

Why it matters

Programmatic and display for event organisers

Most B2B categories in Africa do not have enough search volume to fill a show from search alone. Programmatic puts your event in front of the right professionals on the business, trade and news sites they already read, in every market at once, and retargets them until they register.

We buy display, video and native placements programmatically across premium African and international publishers, with frequency caps, brand safety and viewability standards, and with the same attribution as the rest of the plan.

Programmatic and display

What is included

  • Publisher and inventory selection

    Business, finance, trade and sector publishers in each market, plus pan-African and international titles for the international visitor drive.

  • Audience data

    Job title, industry and intent segments, plus your own first-party data uploaded for retargeting and lookalikes.

  • Video and native formats

    Pre-roll and outstream video for awareness, native units for exhibitor and sponsor prospecting.

  • Frequency and brand safety

    Caps by audience and stage, exclusion lists, and viewability thresholds so the spend is seen by people, not bots.

  • Cross-border campaigns

    One campaign, country-level budgets and reporting, for shows that draw from across the continent.

What it moves

Outcomes we are measured on

  • Reach into the sector in markets with low search volume
  • Retargeting of everyone who visited the show site
  • International visitor and exhibitor prospecting
  • Measured awareness lift ahead of the registration push

Best fit

Events this suits

When it runs

Across the show cycle

  1. Nine months to one month out

    Pre-show

  2. Doors open

    Show days

  3. The two weeks after

    Post-show

  4. The other ten months

    Between editions

Markets

Programmatic and display in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt

The same service, run differently in each market because the audience, the platforms and the costs are different. Each country has its own page.

Questions

Questions about programmatic and display for events

Short answers. Ask us anything else on a call.

Is programmatic worth it for a single-market show?

For most shows with a visitor target above a few thousand, yes, as the awareness layer that makes the later search and social spend cheaper. For very small shows we usually skip it.

Which publishers can you reach?

Premium African business and news publishers, sector trade titles and international business media through the major exchanges and private deals.

How do you stop wasted impressions?

Frequency caps, viewability thresholds, brand safety lists and geo-fencing to the markets the show actually sells into.

Related

Services that usually run alongside

Paid socialOut-of-home and billboardsTracking and attribution All services
Visitors walking through an exhibition hall

Start here

Send us the show.

Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.

Prefer email? hello@seorill.com