Why it matters
Post-show and rebooking for event organisers
The two weeks after a show are when exhibitors decide whether to come back and visitors decide whether the show was worth it. Most organisers go quiet exactly then. A post-show programme that lands while the floor is still warm sells more of next edition than any campaign nine months later.
We run the post-show push: the highlight film cut within days, the rebooking campaign to exhibitors, the early bird to visitors and delegates, and the benchmarked report that tells you what to do differently.
What is included
Highlight film and photography
Cut from onsite footage within days, in versions for exhibitors, sponsors, visitors and next edition sales.
Exhibitor rebooking campaign
Email, LinkedIn and direct outreach sequences with the show's results, timed to the sales team's rebooking window.
Visitor and delegate early bird
Thank-you, survey and early bird sequences to attendees and to registrations that did not attend.
Data enrichment
Attendee data cleaned, enriched and segmented for next edition's campaign.
Benchmarked report
Cost per registration, channel mix and audience performance against the previous edition and against similar African shows.
What it moves
Outcomes we are measured on
- Exhibitor rebookings while intent is high
- Early bird registrations for the next edition
- A film and photo library for sales all year
- A report that sets next edition's budget
Best fit
Events this suits
When it runs
Across the show cycle
- Nine months to one month out
Pre-show
- Doors open
Show days
- The two weeks after
Post-show
- The other ten months
Between editions
Markets
Post-show and rebooking in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt
The same service, run differently in each market because the audience, the platforms and the costs are different. Each country has its own page.
Post-show and rebooking in Nigeria
Rebooking and early bird campaigns for Nigerian shows, timed to the local sales cycle and benchmarked against other shows we have run in Lagos.
Event marketing in NigeriaPost-show and rebooking in Kenya
Rebooking and early bird campaigns for Kenyan shows, timed to the local sales cycle and benchmarked against other shows we have run in Nairobi.
Event marketing in KenyaPost-show and rebooking in Ghana
Rebooking and early bird campaigns for Ghanaian shows, timed to the local sales cycle and benchmarked against other shows we have run in Accra.
Event marketing in GhanaPost-show and rebooking in South Africa
Rebooking and early bird campaigns for South African shows, timed to the local sales cycle and benchmarked against other shows we have run in Johannesburg.
Event marketing in South AfricaPost-show and rebooking in Rwanda
Rebooking and early bird campaigns for Rwandan shows, timed to the local sales cycle and benchmarked against other shows we have run in Kigali.
Event marketing in RwandaPost-show and rebooking in Egypt
Rebooking and early bird campaigns for Egyptian shows, timed to the local sales cycle and benchmarked against other shows we have run in Cairo.
Event marketing in Egypt
Questions
Questions about post-show and rebooking for events
Short answers. Ask us anything else on a call.
How soon after the show does this start?
The highlight film is cut within days and the rebooking campaign starts within the first week, aligned with your sales team's rebooking window.
Can you run this if you did not run our pre-show campaign?
Yes, though the report will be limited to what was tracked. We often start with a post-show programme and then run the full plan for the next edition.
What is in the benchmarked report?
Registrations and leads by channel, cost per registration, audience and market performance, and comparisons with the previous edition and with similar shows we have run in Africa.
Related
Services that usually run alongside
Start here
Send us the show.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com