Why it matters
Digital sponsorship products for event organisers
Your show audience is an asset exhibitors want to reach before, during and after the event. Most organisers give it away in the sponsorship deck as 'logo on website'. Packaged properly, it is a revenue line: sponsored content, retargeting packages, email placements, creator features and onsite content that exhibitors buy.
We design the products, price them, produce the collateral for your sales team and deliver the campaigns, so the commercial team has something new to sell and the marketing budget starts paying for itself.
What is included
Product design
Sponsored content, retargeting inventory, email placements, creator features, stand tours and social packages sized for exhibitor budgets.
Rate card and sales collateral
Pricing, one-page product sheets and proof of performance for the sales team.
Delivery
Campaigns run on the show's channels and audience, with reporting the exhibitor can show their own board.
Exhibitor toolkits
Co-marketing assets that make exhibitors promote the show, which lifts attendance at no cost to you.
Renewal reporting
Results by sponsor, ready for the rebooking conversation.
What it moves
Outcomes we are measured on
- A new revenue line from the show's audience
- Exhibitors that promote the show themselves
- Sponsors with results they can show internally
- Higher sponsor renewal rates
Best fit
Events this suits
When it runs
Across the show cycle
- Nine months to one month out
Pre-show
- Doors open
Show days
- The two weeks after
Post-show
- The other ten months
Between editions
Markets
Digital sponsorship products in Nigeria, Kenya, Ghana, South Africa, Rwanda and Egypt
The same service, run differently in each market because the audience, the platforms and the costs are different. Each country has its own page.
Digital sponsorship products in Nigeria
Digital sponsorship products priced for Nigerian exhibitor budgets, with sponsored content and retargeting inventory delivered on the show's audience in Lagos and Abuja.
Event marketing in NigeriaDigital sponsorship products in Kenya
Digital sponsorship products priced for Kenyan exhibitor budgets, with sponsored content and retargeting inventory delivered on the show's audience in Nairobi and Mombasa.
Event marketing in KenyaDigital sponsorship products in Ghana
Digital sponsorship products priced for Ghanaian exhibitor budgets, with sponsored content and retargeting inventory delivered on the show's audience in Accra and Kumasi.
Event marketing in GhanaDigital sponsorship products in South Africa
Digital sponsorship products priced for South African exhibitor budgets, with sponsored content and retargeting inventory delivered on the show's audience in Johannesburg, Cape Town and Durban.
Event marketing in South AfricaDigital sponsorship products in Rwanda
Digital sponsorship products priced for Rwandan exhibitor budgets, with sponsored content and retargeting inventory delivered on the show's audience in Kigali.
Event marketing in RwandaDigital sponsorship products in Egypt
Digital sponsorship products priced for Egyptian exhibitor budgets, with sponsored content and retargeting inventory delivered on the show's audience in Cairo and the New Administrative Capital.
Event marketing in Egypt
Questions
Questions about digital sponsorship products for events
Short answers. Ask us anything else on a call.
What can a mid-sized show realistically sell?
Sponsored content and email placements sell first, then retargeting and creator packages. The mix depends on the show's audience and how digital the exhibitors are.
Who sells the products?
Your sales team, with our rate card and collateral. We deliver the campaigns and the reporting.
Does this conflict with the visitor campaign?
No. Sponsored content runs alongside the registration campaign and usually helps it, because exhibitor content gives visitors a concrete reason to come.
Related
Services that usually run alongside
Start here
Send us the show.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com