Published
September 29, 2024
Category
Social Media Advertising
client
The Petroleum Club Lagos
Social Media Advertising
01. Overview
T The Petroleum Club Lagos, a prominent organization within Nigeria’s oil and gas sector, engaged our team to promote their Third Quarter Dinner 2024 event on social media. With the goal of expanding their online presence and reaching key stakeholders in the energy industry, we were tasked with launching and managing a targeted advertising campaign on Instagram, designed to build awareness, drive engagement, and generate RSVPs and inquiries for the event.
Our task was to create a social media campaign that would target industry professionals, drive event attendance, and foster a new community of followers on Instagram. – SEORILL
02. Challenges
- New Account Launch: The Petroleum Club Lagos had no established Instagram presence, so we needed to create and build a following from scratch.
- Targeted Audience: The oil and gas industry audience is niche and requires precise targeting to ensure the right people are reached.
- Engagement Within a Limited Timeframe: The event promotion was scheduled for only three days, which meant we needed a rapid increase in visibility and interaction within a short window.
- High Competition: Competing with other established energy-sector social media pages and content required creating engaging, industry-specific content that would stand out.
03. Our Approach
To overcome these challenges and meet the client’s goals, our strategy included:
Account Creation and Optimization: We established and optimized a new Instagram profile for The Petroleum Club Lagos to effectively showcase their brand identity and upcoming event.
Audience Targeting Strategy: Using Instagram’s detailed targeting tools, we specifically targeted oil and gas professionals, energy enthusiasts, and relevant stakeholders within Nigeria’s energy sector.
Creative Content Creation: Our team designed visually appealing graphics tailored to the theme of the Third Quarter Dinner. The content was crafted to highlight the exclusivity and significance of the event, with clear calls to action.
Engaging Ads and Story Campaigns: We launched a series of high-quality, eye-catching Instagram ads and story posts, ensuring that each post was compelling and conveyed value to potential attendees. The campaign included direct RSVP links to streamline inquiries and conversions.
Real-Time Engagement Management: Our team actively monitored the page and responded promptly to DMs and comments, fostering a sense of community and urgency around the event.
04. Our Results
The three-day social media campaign achieved remarkable success, surpassing several key metrics:
- Targeted Reach: 21,400 individuals within the oil and gas industry were reached, achieving precise exposure within the intended audience.
- Link Clicks: 1698 link clicks, driving substantial traffic to the event’s RSVP and information pages.
- Post Engagements: 2,345 engagements, including likes, shares, and comments, reflecting high interest and interaction with the content.
- Direct Inquiries: 34 DMs from potential attendees, which provided valuable leads and engagement opportunities.
- Follower Growth: From zero followers, the Instagram page grew to 203 followers within three days, establishing an early foundation for The Petroleum Club Lagos’s ongoing digital presence.
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05. In Conclusion
The success of this campaign demonstrates the power of a well-executed social media advertising strategy for industry-specific events. By building an Instagram presence from scratch, crafting visually appealing and targeted content, and employing effective audience-targeting techniques, we successfully amplified The Petroleum Club Lagos’s reach within the oil and gas sector and generated meaningful engagement for their Third Quarter Dinner 2024.
This case highlights our capability to deliver results under tight time constraints and to build a social media foundation for future client engagement.
