Published
October 21, 2024
Category
Social Media Management
client
PROPAK WEST AFRICA
Social Media Management
01. Overview
A Afrocent Montgomery, a prominent organizer of industry-specific events, engaged us to manage the social media presence for PROPAK WEST AFRICA, a three-day conference and exhibition dedicated to the plastics, packaging, and branding industries. Our objective was to maximize visibility, drive engagement, and increase interactions with event participants and stakeholders through real-time social media management and content creation.
The goal was to enhance event visibility, engage industry-specific audiences, and drive online traffic for the exhibition, using an integrated approach across Instagram, Facebook, and LinkedIn..
– SEORILL
02. Challenges
- High Industry-Specific Targeting: The event’s audience was niche, requiring our team to focus on attracting professionals and businesses specifically within the plastics, packaging, and branding sectors.
- Dynamic Content Needs: Covering a live event meant we needed to capture and share real-time highlights, requiring agility to capture photography, video content, and livestreams.
- Driving Engagement in Real-Time: The goal was to generate high engagement on Instagram and other platforms over a short period, with an emphasis on account interactions, collaboration tags, and link clicks to extend event visibility.
- Multiple Content Formats: The campaign required diverse content, including graphic design, live video, photography, and video highlights, to appeal to a varied audience and maintain engagement over the three days.
- Multi-Platform Presence: We managed posts and engagement on Instagram, Facebook, and LinkedIn, requiring tailored content for each platform’s unique audience and format requirements.
03. Our Approach
To address these challenges, we developed a multi-faceted strategy designed to maximize reach, engagement, and brand interactions for PROPAK WEST AFRICA:
Targeted Audience Engagement: We used industry-specific hashtags, tagging strategies, and relevant keywords to ensure our content reached professionals in plastics, packaging, and branding, thus driving focused traffic to the event’s pages.
Real-Time Content Creation and Posting: Our team captured and produced content on-site, including high-quality photos, video highlights, and livestreams of key sessions and exhibitor showcases. This provided a dynamic view of the event, drawing in virtual attendees and encouraging organic interactions.
Creative Content Design: In addition to real-time content, we designed visually cohesive graphics, promotional posts, and story highlights that aligned with Afrocent Montgomery’s branding and the professional theme of the event.
Influencer and Exhibitor Collaboration: We coordinated with exhibitors, speakers, and industry influencers to collaborate on posts, engage in tagging, and share stories, creating a multiplier effect that expanded the event’s online presence.
Engagement Management: Our team actively monitored and engaged with the audience in real time, responding to comments, handling inquiries, and driving interactions to maintain high visibility and increase attendee interest.
- Interactive Post Formats: We used polls, Q&A sessions, and story highlights to boost interaction on Instagram and Facebook, driving increased engagement rates and fostering an online event community.
04. Our Results
The results of our social media management for PROPAK West Africa were highly impactful:
- Organic Reach: 42,400 targeted impressions from industry-specific audiences across Instagram, Facebook, and LinkedIn, achieving substantial visibility within the plastics, packaging, and branding sectors.
- Link Clicks: 798 clicks to event information and registration links, demonstrating strong interest and engagement with the event.
- Account Engagement: A 185% increase in account engagement, showing the effectiveness of our real-time content and audience interaction.
- Content Collaboration and Tagging: 98 collaborations and tags with event participants, exhibitors, and stakeholders, amplifying reach through user-shared content and expanding the event’s online footprint.
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Organic Reach:
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Link Clicks:
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05. In Conclusion
Our social media management for Afrocent Montgomery’s PROPAK West Africa 2024 successfully generated industry-specific visibility, engagement, and audience interaction, even within a condensed three-day timeframe. By delivering a strategic mix of live content, interactive posts, and collaborative tagging, we drove meaningful engagement on Instagram, Facebook, and LinkedIn, positioning PROPAK West Africa as a premier event in the plastics, packaging, and branding sectors. This case highlights our ability to deliver real-time, impactful social media coverage for large-scale industry events.
