Published
November 6, 2023
Category
International SEO
client
G6 Image Africa
G6 Image: Global expansion to Zambia
01. The Challenge & Solution
C Challenge:
G6 Image Africa, a leading corporate event video and photography company in Nigeria, desired to expand their reach beyond their local market and attract international clients from neighboring countries. However, their website lacked the necessary international SEO focus, limiting their online visibility and hindering their ability to capture leads from Zambia and Ghana.
Solution:
SEORILL, an SEO agency specializing in international SEO strategies, partnered with G6 Image Africa to implement a tailored campaign. The approach focused on:
- International Keyword Research: Identifying high-volume, relevant keywords related to “corporate event video and photography” in Zambia, Kenya, South Africa and Nigeria.
- Multilingual Content Creation: Creating high-quality content in English, catering to the target audience in each country while maintaining consistency across the website.
- Country-Specific SEO Optimization: Optimizing the website for each target country, including localized meta descriptions, title tags, and content variations addressing regional nuances and event trends.
- Local Citation Building: Securing relevant backlinks and citations from respected websites in each target country, establishing local authority and brand presence.
- Technical SEO Optimization: Ensuring the website adheres to best practices for international search engines, including proper hreflang implementation and mobile-friendliness.
02. Working Process
- International keyword research & competitor analysis: SEORILL identified high-volume, relevant keywords in each target country, analyzing competitor strategies.
- Localized content creation: Compelling content was created in English, addressing specific event types, client needs, and showcasing successful projects from each region.
- Technical SEO optimization: The website was optimized for international search engines, ensuring proper language code implementation and mobile-friendliness.
- Local citation building: Backlinks and citations were acquired from relevant websites and directories in Ghana, Zambia, and Nigeria.
- Regular performance monitoring & reporting: SEORILL provided regular reports on website traffic, keyword rankings, and lead generation for each target country.
- Ongoing optimization: The strategy constantly evolved based on data insights and performance monitoring.
03. Perfect Result
- Dominating search results: G6 Image Africa secured the #1 ranking on Google for “corporate event video and photography company” in Ghana, Zambia, and Nigeria.
- Global expansion: The company successfully attracted foreign clients from target countries, leading to a significant increase in website traffic and lead generation.
- Increased revenue: International SEO efforts directly contributed to thousands of dollars in additional revenue, exceeding initial expansion goals.
- Brand recognition: G6 Image Africa established itself as a leading provider of corporate event video and photography services across West Africa.
04. SEO Value
This case study exemplifies the transformative power of international SEO for businesses aiming to expand globally. By implementing a strategic approach like G6 Image Africa did, companies can:
- Reach an international audience: International SEO enables businesses to connect with potential clients beyond their local market, expanding their reach and customer base.
- Attract high-value leads: Targeting relevant keywords increases the likelihood of attracting qualified leads interested in your services from specific regions.
- Enhance brand reputation: Ranking high in international search results strengthens your brand image and establishes you as a leader within your industry across borders.
- Boost revenue and growth: International SEO ultimately translates to attracting new clients, generating new revenue streams, and achieving sustainable business growth.
Ready to unlock the potential of international SEO for your business?
Our team of experienced SEO professionals can help you develop a data-driven strategy to reach your target audience globally and achieve your international business goals.
