Published
May 15, 2023
Category
SEO Marketing / Services
client
NEXUS APPLIANCES NIGERIA
NEXUS Solar Panel Webpage SEO Case Study
01. The Challenge & Solution
C Challenge:
NEXUS APPLIANCES, a leading appliance store in Nigeria, aimed to increase brand awareness and drive online sales for their solar panel offerings. However, they faced the challenge of reaching potential customers searching for “SOLAR PANEL PRICE,” a highly competitive keyword in the Nigerian market.
S Solution:
SEORILL, a Lagos-based SEO agency, partnered with NEXUS APPLIANCES to implement a data-driven SEO strategy. The approach focused on:
- Keyword Research: Identifying relevant long-tail keywords related to “SOLAR PANEL PRICE” and user search intent.
- On-page Optimization: Optimizing the solar panel store page for targeted keywords, including title tags, meta descriptions, header tags, and content.
- Technical SEO Audit & Improvement: Addressing technical website issues to ensure proper indexing and crawling by search engines.
- Content Strategy: Creating high-quality, informative content that educates users about solar panel pricing, benefits, and installation processes.
- Local SEO Optimization: Optimizing the page for local searches, targeting users in NEXUS APPLIANCES’ operating areas.
02. Working Process
- In-depth keyword research: SEORILL analyzed search volume, competition, and user intent to identify the most relevant keyword variations.
- Content creation & optimization: Compelling content was created targeting various user stages in the buying journey, answering common questions and addressing user pain points related to solar panel pricing.
- Technical SEO improvements: The website was audited and optimized for technical aspects like mobile-friendliness, page speed, and structured data implementation.
- Link building: High-quality backlinks were acquired from relevant websites in the Nigerian solar industry to improve website authority and ranking potential.
- Regular monitoring & reporting: SEORILL provided regular reports on website traffic, keyword rankings, and conversions, allowing for ongoing strategy adjustments and optimization.
03. Perfect Result
- Increased organic traffic: NEXUS APPLIANCES’ solar panel store page achieved a significant increase in organic traffic, with monthly visits ranging from 150 to 1000, based on the estimated search volume range (10,000 – 20,000).
- Top 2 ranking for “SOLAR PANEL PRICE”: The optimized page secured a second-place ranking on Google for the highly competitive “SOLAR PANEL PRICE” keyword in Nigeria.
- Improved brand awareness: NEXUS APPLIANCES established itself as a thought leader in the Nigerian solar panel market, attracting potential customers actively searching for information and solutions.
- Increased leads and conversions: The optimized store page generated qualified leads and resulted in a growth of sales inquiries and potential customers for NEXUS APPLIANCES.
04. SEO Value:
This case study demonstrates the significant value SEO can deliver for businesses in Nigeria. By implementing a data-driven approach, NEXUS APPLIANCES achieved:
- Increased brand visibility: Ranking high for relevant keywords attracts potential customers actively searching for information and solutions.
- Organic traffic growth: SEO is a cost-effective way to attract qualified leads and website visitors without relying solely on paid advertising.
- Improved lead generation: Optimized content that addresses user needs can convert website visitors into leads and potential customers.
- Long-term sustainable results: SEO efforts, once implemented, can deliver lasting benefits with ongoing monitoring and adjustments.
This case study is a testament to the power of SEO in the Nigerian market. By partnering with a qualified SEO agency like SEORILL, businesses like NEXUS APPLIANCES can achieve significant online success and reach their target audience effectively.