Seorill / Nigeria
Event marketing agency in Nigeria for Lagos and Abuja shows
Nigeria is the largest events market in West Africa and the noisiest. A show competes with everything else happening in Lagos that week. We build campaigns that reach the exact buyers, exhibitors and delegates a show needs, then prove where every registration came from.
Venues
Venues we work around in Nigeria
Every plan starts with the venue, because the venue decides the commuter routes for billboards, the geo-fence for retargeting and the crowd the onsite team will meet.
Landmark Centre, Lagos
Victoria Island exhibitions and large B2B shows
Eko Hotels and Suites Convention Centre, Lagos
Conferences, galas and awards
Balmoral Convention Centre, Lagos
Trade exhibitions and consumer shows
International Conference Centre, Abuja
Government, association and investment events
Transcorp Hilton, Abuja
Summits and policy conferences
Services
Event marketing services in Nigeria
All twelve services are available in Nigeria, run from inside the market and reported on registrations, leads and ticket sales. Each links to its full page.
Paid search
Google and Microsoft search campaigns built around what your buyers are already typing: show names, sector terms, venue names and 'exhibition in Lagos' style queries. Bid strategy is tuned to cost per registration and cost per exhibitor lead, not clicks.
Paid search in NigeriaPaid social
Meta, LinkedIn, TikTok, X and YouTube campaigns with separate funnels for visitors, exhibitors, sponsors and delegates. Creative is cut per audience and refreshed weekly during the final push.
Paid social in NigeriaProgrammatic and display
Awareness and retargeting on premium local and pan-African publishers. Used where search volume is thin, which is most B2B categories on the continent.
Programmatic and display in NigeriaSocial media management
Year-round channel management for the show brand: content calendar, community replies, exhibitor spotlights, speaker announcements and countdown content.
Social media management in NigeriaOnsite social and live content
A floor team on show days producing reels, stand tours, speaker clips and live updates, published the same hour. Day one content is amplified with paid budget to lift day two and day three attendance.
Onsite social and live content in NigeriaCreator and influencer campaigns
Sector-relevant creators and trade voices booked through our sister brand Diglancers, briefed to drive registrations and exhibitor enquiries rather than vanity reach.
Creator and influencer campaigns in NigeriaOut-of-home and billboards
Static and digital billboards, airport, mall and roadside placements booked around the venue and along commuter routes, with QR codes and geo-retargeting so the spend can be tracked.
Out-of-home and billboards in NigeriaSearch optimisation and content
Show website SEO, structured data, sector content and AI search visibility so the event ranks for its own category all year, not just the month before doors open.
Search optimisation and content in NigeriaTracking and attribution
GA4, Meta Conversions API, server-side tagging, HubSpot and Salesforce integration, and registration platform tracking. Every registration is attributed to the channel that produced it.
Tracking and attribution in NigeriaEmail, CRM and WhatsApp
Nurture sequences for past visitors, exhibitor prospecting flows, and WhatsApp broadcast lists, which outperform email for reminders in most African markets.
Email, CRM and WhatsApp in NigeriaPost-show and rebooking
Highlight films, rebooking campaigns to exhibitors while intent is high, early bird pushes for the next edition, and a benchmarked performance report.
Post-show and rebooking in NigeriaDigital sponsorship products
We help you package your audience into sponsored content, retargeting inventory and email placements that exhibitors pay for. This turns marketing from a cost line into a revenue line.
Digital sponsorship products in Nigeria
Channels
Channels that work for Nigerian events
Where the audience for a show in Lagos and Abuja actually is, and how we reach them.
Search
Strong intent volume for Lagos exhibitions in packaging, food processing, construction and energy. Search carries a real share of registrations here, unlike smaller markets.
Social
Meta and LinkedIn for B2B, with TikTok and X for consumer events. LinkedIn is where Nigerian exhibitors and sponsors are reached.
WhatsApp
Reminder and community campaigns on WhatsApp outperform email for attendance confirmation in Nigeria. We build and run the lists.
Out-of-home
Third Mainland Bridge, Lekki-Epe Expressway, Ikorodu Road, Ozumba Mbadiwe and the airport corridor are the placements that reach a show's audience. Digital boards allow a countdown creative in the final week.
Creators
Trade creators and sector professionals through Diglancers, especially for consumer-facing shows and product launches.
Radio and press partnerships
Booked and negotiated when a consumer show needs mass awareness beyond digital.
Events
Events we market in Nigeria
Sectors
Packaging, food and beverage, agriculture, oil and gas, power, construction, ICT, security, manufacturing, fintech and healthcare.
Event types
Propak West Africa style packaging and processing shows, food and agriculture exhibitions, oil and gas conferences, fintech summits, construction expos, awards and consumer festivals.
Onsite in Lagos
A show-day content and live social team with local creators, publishing from the floor and amplified with paid budget to lift attendance on the following days.
Billing
Invoiced in naira or US dollars. Media is billed at cost with full platform access for the organiser.
Questions
Questions about event marketing in Nigeria
Short answers. Ask us anything else on a call.
How far in advance should a Lagos show start paid campaigns?
Visitor campaigns start three months out and peak in the final four weeks. Exhibitor and sponsor campaigns run almost year-round, with the heaviest push nine to six months out.
Can you handle Abuja events as well as Lagos?
Yes. Government and association events in Abuja need a different audience mix, with more LinkedIn, email and direct outreach and less consumer social.
Do you bill in naira?
We can invoice in naira or US dollars, whichever suits the organiser. Media platforms are billed at cost.
Start here
Send us the show in Nigeria.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com