Seorill / Kenya
Event marketing agency in Kenya for Nairobi and Mombasa events
Nairobi is East Africa's conference capital and the regional hub for development, agriculture, energy and tech events. Audiences here are highly digital and mobile-first, and a show that markets well in Nairobi reaches Uganda, Tanzania and Rwanda at the same time.
Venues
Venues we work around in Kenya
Every plan starts with the venue, because the venue decides the commuter routes for billboards, the geo-fence for retargeting and the crowd the onsite team will meet.
Kenyatta International Convention Centre, Nairobi
Conferences, summits and exhibitions
Sarit Expo Centre, Nairobi
Trade shows and consumer exhibitions
Nairobi Expo and Convention Centre
Large exhibitions and product shows
Radisson Blu Upper Hill, Nairobi
Business conferences and awards
Diani and Mombasa resorts
Retreats, festivals and association congresses
Services
Event marketing services in Kenya
All twelve services are available in Kenya, run from inside the market and reported on registrations, leads and ticket sales. Each links to its full page.
Paid search
Google and Microsoft search campaigns built around what your buyers are already typing: show names, sector terms, venue names and 'exhibition in Lagos' style queries. Bid strategy is tuned to cost per registration and cost per exhibitor lead, not clicks.
Paid search in KenyaPaid social
Meta, LinkedIn, TikTok, X and YouTube campaigns with separate funnels for visitors, exhibitors, sponsors and delegates. Creative is cut per audience and refreshed weekly during the final push.
Paid social in KenyaProgrammatic and display
Awareness and retargeting on premium local and pan-African publishers. Used where search volume is thin, which is most B2B categories on the continent.
Programmatic and display in KenyaSocial media management
Year-round channel management for the show brand: content calendar, community replies, exhibitor spotlights, speaker announcements and countdown content.
Social media management in KenyaOnsite social and live content
A floor team on show days producing reels, stand tours, speaker clips and live updates, published the same hour. Day one content is amplified with paid budget to lift day two and day three attendance.
Onsite social and live content in KenyaCreator and influencer campaigns
Sector-relevant creators and trade voices booked through our sister brand Diglancers, briefed to drive registrations and exhibitor enquiries rather than vanity reach.
Creator and influencer campaigns in KenyaOut-of-home and billboards
Static and digital billboards, airport, mall and roadside placements booked around the venue and along commuter routes, with QR codes and geo-retargeting so the spend can be tracked.
Out-of-home and billboards in KenyaSearch optimisation and content
Show website SEO, structured data, sector content and AI search visibility so the event ranks for its own category all year, not just the month before doors open.
Search optimisation and content in KenyaTracking and attribution
GA4, Meta Conversions API, server-side tagging, HubSpot and Salesforce integration, and registration platform tracking. Every registration is attributed to the channel that produced it.
Tracking and attribution in KenyaEmail, CRM and WhatsApp
Nurture sequences for past visitors, exhibitor prospecting flows, and WhatsApp broadcast lists, which outperform email for reminders in most African markets.
Email, CRM and WhatsApp in KenyaPost-show and rebooking
Highlight films, rebooking campaigns to exhibitors while intent is high, early bird pushes for the next edition, and a benchmarked performance report.
Post-show and rebooking in KenyaDigital sponsorship products
We help you package your audience into sponsored content, retargeting inventory and email placements that exhibitors pay for. This turns marketing from a cost line into a revenue line.
Digital sponsorship products in Kenya
Channels
Channels that work for Kenyan events
Where the audience for a show in Nairobi and Mombasa actually is, and how we reach them.
Search
Consistent search intent for Nairobi trade fairs and conferences, especially in agriculture, energy and development.
Social
Facebook, LinkedIn and X are unusually strong for B2B in Kenya. TikTok and Instagram for festivals and consumer shows.
Regional reach
Campaigns are built to spill into Uganda, Tanzania and Rwanda for regional shows, with geo-split reporting.
Out-of-home
Mombasa Road, Waiyaki Way, Uhuru Highway and the Westlands digital boards reach commuters and business audiences. Airport and Expressway placements work for international delegates.
Mobile
SMS and WhatsApp reminders convert registrations into attendance. We build them into every Kenyan plan.
Creators
Kenyan trade and lifestyle creators through Diglancers for consumer shows and festival ticketing.
Events
Events we market in Kenya
Sectors
Agriculture and agritech, energy and solar, development and NGO, fintech and mobile money, construction, healthcare, ICT and tourism.
Event types
Agriculture and agritech fairs, energy and solar exhibitions, development and NGO conferences, fintech summits, tourism expos, tech events and music festivals.
Onsite in Nairobi
A show-day content and live social team with local creators, publishing from the floor and amplified with paid budget to lift attendance on the following days.
Billing
Invoiced in shillings or US dollars. Media is billed at cost with full platform access for the organiser.
Questions
Questions about event marketing in Kenya
Short answers. Ask us anything else on a call.
Do you cover the wider East African region from Nairobi?
Yes. Most Nairobi B2B shows draw from Uganda, Tanzania, Rwanda and Ethiopia, so campaigns are built with country-level budgets and reporting.
Which platforms convert best for Kenyan B2B events?
LinkedIn and Facebook for registrations, Google search for high-intent buyers, and WhatsApp or SMS for turning a registration into a badge scan.
Can you support Mombasa or Diani events?
Yes. Coastal events usually need a travel angle in the creative and a domestic tourism audience layered onto the professional one.
Start here
Send us the show in Kenya.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com