Seorill / Ghana
Event marketing agency in Ghana for Accra and Kumasi events
Accra hosts a growing calendar of trade shows, investment forums and cultural festivals, and its December season draws the diaspora from around the world. Ghanaian audiences respond to creators and out-of-home more than most markets, so a purely digital plan leaves reach on the table.
Venues
Venues we work around in Ghana
Every plan starts with the venue, because the venue decides the commuter routes for billboards, the geo-fence for retargeting and the crowd the onsite team will meet.
Accra International Conference Centre
Conferences, summits and exhibitions
Kempinski Hotel Gold Coast City, Accra
Business conferences and awards
Labadi Beach Hotel, Accra
Association events and galas
Accra Sports Stadium and Black Star Square
Festivals, concerts and mass events
Kumasi Cultural Centre
Regional exhibitions and cultural events
Services
Event marketing services in Ghana
All twelve services are available in Ghana, run from inside the market and reported on registrations, leads and ticket sales. Each links to its full page.
Paid search
Google and Microsoft search campaigns built around what your buyers are already typing: show names, sector terms, venue names and 'exhibition in Lagos' style queries. Bid strategy is tuned to cost per registration and cost per exhibitor lead, not clicks.
Paid search in GhanaPaid social
Meta, LinkedIn, TikTok, X and YouTube campaigns with separate funnels for visitors, exhibitors, sponsors and delegates. Creative is cut per audience and refreshed weekly during the final push.
Paid social in GhanaProgrammatic and display
Awareness and retargeting on premium local and pan-African publishers. Used where search volume is thin, which is most B2B categories on the continent.
Programmatic and display in GhanaSocial media management
Year-round channel management for the show brand: content calendar, community replies, exhibitor spotlights, speaker announcements and countdown content.
Social media management in GhanaOnsite social and live content
A floor team on show days producing reels, stand tours, speaker clips and live updates, published the same hour. Day one content is amplified with paid budget to lift day two and day three attendance.
Onsite social and live content in GhanaCreator and influencer campaigns
Sector-relevant creators and trade voices booked through our sister brand Diglancers, briefed to drive registrations and exhibitor enquiries rather than vanity reach.
Creator and influencer campaigns in GhanaOut-of-home and billboards
Static and digital billboards, airport, mall and roadside placements booked around the venue and along commuter routes, with QR codes and geo-retargeting so the spend can be tracked.
Out-of-home and billboards in GhanaSearch optimisation and content
Show website SEO, structured data, sector content and AI search visibility so the event ranks for its own category all year, not just the month before doors open.
Search optimisation and content in GhanaTracking and attribution
GA4, Meta Conversions API, server-side tagging, HubSpot and Salesforce integration, and registration platform tracking. Every registration is attributed to the channel that produced it.
Tracking and attribution in GhanaEmail, CRM and WhatsApp
Nurture sequences for past visitors, exhibitor prospecting flows, and WhatsApp broadcast lists, which outperform email for reminders in most African markets.
Email, CRM and WhatsApp in GhanaPost-show and rebooking
Highlight films, rebooking campaigns to exhibitors while intent is high, early bird pushes for the next edition, and a benchmarked performance report.
Post-show and rebooking in GhanaDigital sponsorship products
We help you package your audience into sponsored content, retargeting inventory and email placements that exhibitors pay for. This turns marketing from a cost line into a revenue line.
Digital sponsorship products in Ghana
Channels
Channels that work for Ghanaian events
Where the audience for a show in Accra and Kumasi actually is, and how we reach them.
Social
Facebook, Instagram and TikTok dominate. LinkedIn works for mining, energy and finance audiences.
Creators
Ghanaian creators and industry voices through Diglancers deliver some of the best cost per registration on the continent for consumer events.
Out-of-home
Spintex Road, the Accra-Tema Motorway, Liberation Road, Oxford Street in Osu and the airport approach are the placements that matter.
Search
Lower volume than Lagos or Nairobi, so search is used for high-intent exhibitor and delegate capture rather than mass reach.
Diaspora targeting
December and festival campaigns are run to the UK, US and Nigeria diaspora audiences with flight and travel angles.
Radio
Still a mass channel in Ghana. Booked alongside digital for consumer shows and festivals.
Events
Events we market in Ghana
Sectors
Mining, oil and gas, agriculture and cocoa, fintech, construction, creative industries, tourism, healthcare and education.
Event types
Mining and energy conferences, agriculture and cocoa exhibitions, fintech and investment forums, December festivals and concerts, trade fairs and product launches.
Onsite in Accra
A show-day content and live social team with local creators, publishing from the floor and amplified with paid budget to lift attendance on the following days.
Billing
Invoiced in cedis or US dollars. Media is billed at cost with full platform access for the organiser.
Questions
Questions about event marketing in Ghana
Short answers. Ask us anything else on a call.
Is December a good time to run an event in Accra?
It is the busiest and most expensive month, with the largest diaspora audience. Campaigns need to start by September and out-of-home should be booked early.
Do creators really drive event registrations in Ghana?
For consumer-facing events, yes. Creator content with a tracked link consistently outperforms cold paid social in Ghana. For B2B we use professional voices rather than lifestyle creators.
Can you invoice in cedis?
Yes, or in US dollars for international organisers.
Start here
Send us the show in Ghana.
Event, dates, targets and a budget if you have one. You get a one-page plan with scope, deliverables and a price within five working days.
Prefer email? hello@seorill.com